Felipe Diaz Marin — Resume
Operations · Innovation · Technology
Builder and systems thinker with 20+ years in hospitality operations, international program management, and technology integration. Track record of creating value in complex, multicultural environments.
INNOVATION THREAD
Excel/Access model for seasonal consumption — annual volume contracts. Built before digital procurement tools existed.
Trained local businesses on Google Maps, TripAdvisor, Foursquare. Jury: felicitations.
Redesigned guest satisfaction data collection across 5 restaurants — significant uplift in survey response.
Proposed telepresence to create face-to-face hospitality. Embedded QR codes in a 2013 academic document.
Built institutional digital strategy, social media, and brand identity from zero.
n8n workflows, Python scripting, AI content strategy, LinkedIn KOL automation.
EXPERIENCE
Co-Director, MSRHI & Director, LP ABF
CY Cergy Paris Universite · Paris, France
2014 — present
- •Co-led an internationally accredited Master program with 18-25 students per cohort
- •Designed and delivered entrepreneurial hackathons and international field missions in Vietnam, Mexico, Italy, and Romania
- •Rebuilt the program's digital strategy and e-reputation from scratch — transformed brand, content strategy, and online presence into a coherent institutional identity
- •Appointed Director of LP ABF (banking apprenticeship bachelor) in September 2025
Program Coordinator — HUTECH Vietnam Joint Venture
CY Cergy Paris Universite / HUTECH · Ho Chi Minh City, Vietnam
2014 — 2022
- •Built a Franco-Vietnamese hospitality program from zero — recruited first cohort, designed curriculum, trained local staff
- •Managed a multicultural team across two countries in French, English, and Vietnamese context
- •Delivered EUR 300K net contribution to the university over 8 years
- •Operated Pixel Saigon school restaurant — rotating concept, paying customers, full student ownership
Director, Hospitality Market Development
Helios · Chile & Peru
2008 — 2011
- •Opened commercial bureau in Lima from zero — established office, showroom, supplier relationships, and client network
- •Negotiated a 5-year supply contract with Casa Andina (Peru's largest hotel chain, ~40 properties)
- •Developed the Chilean hospitality market for a European supplier's full product range
F&B Director
Sonesta Hotel Concepcion (GHL Group) · Concepcion, Chile
2010
- •Managed full F&B operations of a 5-star hotel
- •Led crisis response during the 8.8 magnitude earthquake — coordinated guest safety, evacuation, and emergency feeding operations
- •Managed hotel reopening as a reconstruction coordination hub — only fully operational property in the region
Head of Finance and Operations
Chefworks Chile · Santiago, Chile
2007 — 2008
- •Grew company revenue from ~USD 200K to USD 1M by winning competitive tenders with mining companies
- •Reduced complaint index from ~70% to ~15% through process discipline
- •Built a cash flow management system to fund large-order production
F&B Purchasing Coordinator
Espacio Riesco Convention Center · Santiago, Chile
2007
- •Built the F&B purchasing department from scratch after the previous operator's departure
- •Designed a just-in-time procurement model for events of up to 6,000 guests
- •Obtained ISO certification for purchasing processes
Head of Purchasing
InterContinental Hotels Group (IHG) · Santiago, Chile
2003 — 2006
- •Promoted to Head of Purchasing at age 21 for a USD 15M hotel, managing a USD 3M annual procurement budget
- •Achieved 8-10% annual cost reduction through a forecasting-based procurement model
- •Built a consumption analytics system in Excel/Access to model seasonal patterns and negotiate annual supplier contracts
EDUCATION
Master Universitario de Direccion Hotelera (MUDHIR)
CETT / Universitat de Barcelona
2013 — 2014
Thesis: Cara a Cara — 18/20, felicitations du jury
Licence Professionnelle — Management et Ingenierie du Tourisme
ISTHIA / Universite Toulouse Jean Jaures
2012 — 2013
Final project: digital tourism strategy — 18/20, felicitations du jury
Tecnico de Nivel Superior en Gastronomia
INACAP, Santiago, Chile
1999 — 2003
LANGUAGES
PUBLICATIONS
Cara a Cara — Adaptandose a Nuevos Tiempos
Master thesis, CETT / Universitat de Barcelona, 2014
Peer-reviewed Michelin paper
Published 2019
Ambiguous Encounters
Presented at EuroSEAS 2022
Full CV available on request — contact@felipetroy.pro