I teach this for a living. Your team can learn it in a day.
For 11 years I've taught hospitality, management, marketing and applied AI at CY Cergy Paris Université — from first-year undergraduates to international hospitality Masters. Every course below is one I actually deliver. Each can be adapted into a masterclass, workshop or keynote for your team.
11 yrs
University lecturer
80+
Cohorts taught
15+
Courses across 7 programs
L1 → M2
Undergrad to Masters
AI & Digital on the Floor
Practical AI and digital tools your teams will actually use — no hype, no slide decks.
Who it's for
Operations teams, marketing & front-of-house managers in hospitality and services.
What they walk away with
Map the 3 highest-ROI AI use cases in your own operation
Use AI for guest communication, content and back-office without losing the human touch
A simple framework to tell a useful tool from an expensive distraction
Format
Half-day workshop or 2h keynote · hands-on · French or English
Taught at CY Cergy Paris Université: Communication digitale / Réseaux & IA · Marketing & communication digitale · Compétences numériques (IA) · Systèmes d'information en hôtellerie-restauration (M2)
Operational Management & Leadership
Turn supervisors into managers who coach under pressure — built from 20 years on the floor.
Who it's for
Frontline and middle managers in hotels, restaurants and service operations.
What they walk away with
Decision-making and delegation under real operational pressure
Lead multicultural teams and run shift handovers that actually transfer information
Coach instead of supervise — and run meetings people don't dread
Format
Half- or full-day · case-based · French or English
Taught at CY Cergy Paris Université: Techniques de management (LPH) · Management opérationnel (L2) · Management avancé — traiteur événementiel (P3) · Management & Innovation in English (P1) · Conduite de réunion (L3)
Entrepreneurship & Innovation Sprints
From blank page to tested prototype — the hackathon method, run with your team.
Who it's for
Teams and managers who want to build, validate and pitch new ideas fast.
What they walk away with
Go from problem to tested business-model prototype in two days
Business Model Canvas, customer segments and revenue streams applied to your context
Pitch and defend an idea — and kill the weak ones early
Format
Intensive 1–2 day sprint or hackathon · hands-on · French or English
Taught at CY Cergy Paris Université: Entreprenariat appliqué (M2, 30h) · Méthodologie de la démarche entrepreneuriale (L1) · Projet entrepreneurial (L2) · Hackathon (CYU × UEF / Mission Internationale)
Project Management for Hospitality
Deliver projects in operational environments — co-taught with CY École de Design.
Who it's for
Managers running openings, renovations, launches or cross-team initiatives.
What they walk away with
Scope, plan and ship a project without derailing daily operations
Design-thinking and service-design tools applied to real deliverables
Keep stakeholders aligned from kickoff to handover
Format
Half- or full-day · project-based · French or English
Taught at CY Cergy Paris Université: Gestion de projet × CY École de Design (M1 MSRHI, 24h) · Gestion de projet — cours (M1, 12h)
Regenerative & Slow Tourism
Beyond sustainability — strategy for destinations and brands that want to give more than they take.
Who it's for
Destination managers, tourism brands and hospitality leaders thinking long-term.
What they walk away with
What regenerative tourism really means — and how it differs from greenwashing
Demarketing & slow marketing: when selling less builds more value
Translate the concept into concrete positioning for your destination or brand
Format
2h keynote or half-day strategy workshop · French or English
Taught at CY Cergy Paris Université: Démarketing & slow marketing (L2 TTI) · Regenerative tourism (L2 TTI) · Scientific literature review on regenerative tourism & demarketing
International Missions & Intercultural Management
Prepare teams to operate across cultures — from a lecturer who has worked on four continents.
Who it's for
Teams expanding abroad, managing international guests or multicultural staff.
What they walk away with
Read and adapt to cultural codes that make or break international operations
Prepare and run an international mission end-to-end
Manage and motivate genuinely multicultural teams
Format
Half-day workshop or mission-prep program · French or English
Taught at CY Cergy Paris Université: Préparation Mission à l'International (M2 MSRHI, 24h) · Management interculturel · Introduction au management culturel (L2 TTI)
Tailored to your team and delivered on-site or remote.
